Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see. Kevin's Journey From Accounting Student to Gold-Backed Stablecoin Founder

Why the smartest founders diagnose their market’s sophistication before writing a single line of copy. 60 years old framework that saves the day. In 1966, a direct-response copywriter named Eugene Schwartz published ...

It’s Not What the Industry Tells You. And That’s Exactly Why It’s Working. Lessons For Builders.

I recently sat down with “Polymarket John,” a guy who treats prediction markets like a professional P&L.

Your product and content aren't boring to the right people. Your content architecture for attention is broken. That's where the Dopamine Ladder comes in...

How smart founders architect distribution like a tech stack—before shipping a single feature. Don't build academic experiments. Build businesses!

5 Founder Roles - And It Isn't to Build a Product On vision keeping, recruiting, and the invisible work that actually builds companies as Steve Jobs would say it

Fix your business message in an afternoon with story brand approach. Quick guide below - simplicity always wins because it conserves your customers' brain energy

To help this newsletter reach a broader audience and hence be useful to those who want to build real businesses, I have officially launched a new BuildBetter home on Substack and I will continue publishing here too...

The Paradox of Predictions: Why Founders Should Bet on Probability. Why absolute prediction is impossible, how your brain does it anyway, and how to use probabilistic thinking to build better startups.

How to stop optimizing for activity and start optimizing for outcomes with RPM — Proven by scaling a division from 0 to 1.000 people in 2 years.

Context and branding matter for different audiences. You can literally sell the same thing and ideas in different packages.The "Scientific" Lie Behind Your Favorite Tech EventYou think the "Unconference" is a modern invention of the tech world...